Open AccessTHEORETICAL BASIS OF FORMATION OF FUTURE TEACHERS’ READINESS TO CREATE THE HIGHER EDUCATION INSTITUTION IMAGE
Author(s) -
Mykola Lokhonya
Publication year - 2020
Publication title -
pedagogìčnì nauki: teorìâ, ìstorìâ, ìnnovacìjnì tehnologìï
Language(s) - English
Resource type - Journals
eISSN - 2414-9799
pISSN - 2312-5993
DOI - 10.24139/2312-5993/2020.10/157-166
Subject(s) - institution , globalization , educational institution , higher education , sociology , public relations , political science , pedagogy , economic growth , economics , social science , law
Education is an integral part of the life of society, on the development of which the intellectual and spiritual potential of the country depends. With penetration of market relations into the educational sphere, globalization of educational services, on the one hand, and the peculiarities of the demographic situation in our country, on the other, the role of marketing and PR technologies in shaping the image of higher education institutions is difficult to overestimate. Thus, the theoretical foundations of formation of the readiness of future teachers for creating the image of the education institution not only enhances the importance of an individual university, but also influences formation of the image of education as a whole.