Open AccessBrand radio: La segmentación personalizada como modelo de negocio
Author(s) -
Nair Prata,
Henrique Cordeiro Martins
Publication year - 2017
Publication title -
revista de la asociación española de investigación de la comunicación
Language(s) - Spanish
Resource type - Journals
ISSN - 2341-2690
DOI - 10.24137/raeic.4.7.9
Subject(s) - radio broadcasting , broadcasting (networking) , advertising , business , point (geometry) , radio program , commercial broadcasting , marketing , telecommunications , business administration , computer science , public broadcasting , computer network , geometry , mathematics