Open AccessGenerating loyalty towards fast fashion stores: a cross-generational approach based on store attributes and socio-environmental responsibility
Author(s) -
Dan-Cristian Dabija,
Veronica Câmpian,
Rebeka-Anna Pop,
Raluca Băbuț
Publication year - 2022
Publication title -
oeconomia copernicana
Language(s) - English
Resource type - Journals
SCImago Journal Rank - 0.59
H-Index - 13
eISSN - 2353-1827
pISSN - 2083-1277
DOI - 10.24136/oc.2022.026
Subject(s) - loyalty , business , marketing , resource (disambiguation) , fast fashion , clothing , consumption (sociology) , advertising , structural equation modeling , overconsumption , social responsibility , economics , computer science , public relations , production (economics) , sociology , political science , computer network , social science , machine learning , law , macroeconomics