Open AccessImplementation of the differentiation strategy for transport services on the example of a logistics service provider
Author(s) -
M. Cieśla
Publication year - 2019
Publication title -
autobusy
Language(s) - English
Resource type - Journals
eISSN - 2450-7725
pISSN - 1509-5878
DOI - 10.24136/atest.2019.088
Subject(s) - attractiveness , business , portfolio , service (business) , matching (statistics) , service provider , product (mathematics) , process management , ranking (information retrieval) , marketing , strategic planning , position (finance) , operations management , computer science , engineering , finance , mathematics , psychology , statistics , geometry , machine learning , psychoanalysis
The purpose of this article was to provide an example of an analysis of the strategy for diversifying services of one of the largest logistics operators operating on the Polish market by matching elements of the service portfolio to a strategic position in the McKinsey matrix. The paper presents the most important features of a strategy based on differentiating product or service features. Then, the transport, for-warding and logistics market was analyzed based on the ranking and results from 2017. In the next part, the portfolio of services of the largest logistics service operator was analyzed. The services were also classified according to the McKinsey matrix by assessing the attractiveness of the sector and assessing the competitiveness of the services of the analyzed entity, which gave the opportunity to locate services in the fields of growth and support strategy.