Open AccessSpecialization a key to achieve a competitive advantage in the n the modern automotive services market in Poland
Author(s) -
Wojciech Lewicki
Publication year - 2018
Publication title -
autobusy
Language(s) - English
Resource type - Journals
eISSN - 2450-7725
pISSN - 1509-5878
DOI - 10.24136/atest.2018.257
Subject(s) - competitive advantage , scope (computer science) , diversification (marketing strategy) , automotive industry , business , industrial organization , marketing , key (lock) , market share , engineering , computer science , computer security , programming language , aerospace engineering
The article presents considerations regarding the essence of specialization as the key to achieving competitive advantage on the contemporary market of automotive services in Poland. The considerations were supplemented with original questionnaire surveys of the demand side in the scope of the market strategy applied by market entities offering repair services on the Polish market. The intention of the article is to draw attention to the essence of the research issues undertaken by demonstrating that specialization and not the diversification of services may lead to achieving a competitive advantage in this market. The direct recipients of the presented research results may be managers and owners of entities already operating in this sector of services as well as those who are considering such a possibility in the future.