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Visual Framing of Political Candidates: Case Study of the 2014 Turkish Presidential Election Campaign
Author(s) -
Ali Çağlar Karabıyık
Publication year - 2021
Publication title -
central european journal of politics
Language(s) - English
Resource type - Journals
ISSN - 2464-479X
DOI - 10.24132/cejop_2021_3
Subject(s) - framing (construction) , newspaper , turkish , framing effect , presidential election , presidential system , politics , political science , media studies , news media , advertising , sociology , public relations , geography , law , linguistics , philosophy , archaeology , business , health communication
In the context of political communication, political campaigns are the periods when political bias in the news media comes to light. This is reflected in news photos and other visual contents as well as newspaper texts. Visual framing, a newer area in framing theory and research, helps us understand how media frames visual images of political candidates. This paper analyzes the photographs of the presidential candidates in the 2014 Turkish presidential election campaign by using the visual framing analysis method. The data for this study comprises photographs from ten daily national newspapers belonging to different media groups representative of the Turkish press. The results reveal the intensity of visual framing bias related to political bias and polarization in the Turkish press.

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