Open AccessMESSAGE FRAMING AND INVOLVEMENT IN INFLUENCING ATTITUDES TOWARDS ORGANIC PRODUCTS
Author(s) -
Andhy Setyawan
Publication year - 2014
Publication title -
manajemen dan bisnis/manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2477-1783
pISSN - 1412-3789
DOI - 10.24123/jmb.v13i2.241
Subject(s) - framing (construction) , psychology , framing effect , social psychology , engineering , persuasion , structural engineering
The research reveals the role of message framing and involvement in influencing attitudes towards organic products. The research data obtained through experimental techniques were attended by 180 students. The results showed that the effect of the negative message framing is more effective in subjects with a high level of involvement, while the influence of a positive message framing is more effective in subjects with low involvement.