Open AccessANALISIS PENGARUH E-READINESS FACTORS TERHADAP INTENSI UKM ADOPSI E-BUSINESS
Author(s) -
Titik Kusmantini
Publication year - 2012
Publication title -
manajemen dan bisnis/manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2477-1783
pISSN - 1412-3789
DOI - 10.24123/jmb.v11i1.208
Subject(s) - business , sample (material) , nonprobability sampling , marketing , the internet , product (mathematics) , electronic business , business model , computer science , population , chemistry , demography , geometry , mathematics , chromatography , sociology , world wide web
Today’s market and competitive pressure companies to adopt internet-based electronic business (e-business), neverless Small and Medium Enterprises (SME’s). In this study to examines a conceptual model for electronic business adoption based on the technology-organization-environment framework. Survey methode is applied in this research and the sample quantity is 67 SME’s that produce are silk handycraft, terracota handycraft, textile, furniture, Mozaik stone, silver handycraft and batik fashion and this product as icon or jargon product on Yogyakarta. The Technique of sample drawing used is method of purposive sampling with criteria selection are SME’s have export-oriented mission. This research applies statistical technique of simple regression. The conclusion of all the hypoteses proposed are: (1) there are influences technology competence to intens-to adopt e-business; (2) there are influances organization readiness to intens-to adopt e-business; (3)there are no influences consumer readiness to intens-to adopt e-business; (4) there are influences competitive pressure to intens-to adopt e-business and (5) there are no influences lack of trading partner readiness to intens-to adopt e-business.