Open AccessKATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL
Author(s) -
Wina Christina,
Indarini
Publication year - 2011
Publication title -
manajemen dan bisnis/manajemen dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2477-1783
pISSN - 1412-3789
DOI - 10.24123/jmb.v10i1.172
Subject(s) - dominance (genetics) , class (philosophy) , product (mathematics) , psychology , upper class , social psychology , sociology , social science , computer science , mathematics , artificial intelligence , biochemistry , chemistry , geometry , gene
Seeing great opportunity of marketing products and services to family, this study explore consumer decision making that covers five social range from upper to the lowest social class. The findings of the research have proven the movement of decision making dominance in the family and depict behaviors of decision maker in each social class regarding specific product characteristics.