Open AccessThe Effect of Social Media Marketing on Brand Image, Brand Trust, and Purchase Intention of Somethinc Skincare Products in Surabaya
Author(s) -
Lena Ellitan,
Laurencia Geraldine Dinda Harvina,
Robertus Sigit Haribowo Lukito
Publication year - 2022
Publication title -
journal of entrepreneurship and business
Language(s) - English
Resource type - Journals
ISSN - 2721-706X
DOI - 10.24123/jeb.v3i2.4801
Subject(s) - social media , advertising , nonprobability sampling , brand image , promotion (chess) , business , the internet , product (mathematics) , structural equation modeling , brand awareness , marketing , sociology , computer science , political science , mathematics , population , demography , politics , world wide web , law , geometry , machine learning