Open AccessPENGARUH EXPERIENTAL VALUE DAN PLACE FOOD IMAGE TERHADAP BEHAVIORAL INTENTION WISATA KULINER BANDUNG
Author(s) -
Inad Wasa Nugroho,
Siti Rahayu,
Erna Andajani
Publication year - 2021
Publication title -
ekonomi dan bisnis
Language(s) - English
Resource type - Journals
eISSN - 2655-8858
pISSN - 1410-9204
DOI - 10.24123/jeb.v24i2.4747
Subject(s) - tourism , experiential learning , structural equation modeling , value (mathematics) , psychology , advertising , marketing , social psychology , geography , mathematics , business , statistics , pedagogy , archaeology
Every tourist has a different motivation. One type of tourism that is currently growing very rapidly is the culinary industry. This study is to determine the experiential value of tourists in shaping the place food image of the city of Bandung and influencing behavioral intention. This causal type of quantitative research analyzes data using the Structural Equation Model equation. The results of the study found evidence of all research hypotheses proved to have a positive and significant influence relationship.