Open AccessANALISIS FAKTOR YANG MEMENGARUHI MINAT TOKO MENGGUNAKAN E-MARKET PLACE BUILDING MATERIAL UNTUK PENJUALAN BERBASIS APLIKASI
Author(s) -
Aditya Narendra Wardhana,
Mirza May Jayanti,
Ilmanza Restuadi Kurniawan
Publication year - 2019
Publication title -
jurnal bisnis terapan
Language(s) - English
Resource type - Journals
eISSN - 2597-4157
pISSN - 2580-4928
DOI - 10.24123/jbt.v3i01.1983
Subject(s) - promotion (chess) , likert scale , business , descriptive statistics , scale (ratio) , data collection , marketing , advertising , mathematics , statistics , geography , cartography , politics , political science , law
This research has the basic purpose of finding the impact of Building Material Store Characteristics, Environmental Competitiveness and Promotion or support from Decision Maker to the interest/willingness of using E-Marketplace Building Material Semen Indonesia that defined as purchase intention in partially This research is a quantitative research. Data collection techniques used in this study is a questionnaire method with a likert scale of 1-7. The data analysis used is descriptive statistical data analysis method and to know what factors influence the interest/willingness of Store Owner in using E-Marketplace Building Material Semen Indonesia used multiple linear regression analysis. The results of this study indicate that the Building Material Store Characteristics, Environmental Competitiveness and Support from Decision Maker influence the interest/willingness of using E-Marketplace Building Material PT. Semen Indonesia that defined as purchase intention partially.