Open AccessPESAN IKLAN DALAM MEMBANGUN MEREK
Author(s) -
Rahmat Saleh
Publication year - 2017
Publication title -
jurnal bisnis terapan
Language(s) - English
Resource type - Journals
eISSN - 2597-4157
pISSN - 2580-4928
DOI - 10.24123/jbt.v1i01.275
Subject(s) - advertising , brand awareness , brand extension , brand equity , business , brand management , consistency (knowledge bases) , brand image , computer science , artificial intelligence
The world of advertising in the competition to expose a brand at present isvery tough. Therefore, it is necessary to have efforts and strategies to win thecompetition. The advertising message has an important role to build a brand inthat a message consistency will build the customer mind for a brand. This articlewill discuss how the advertising message is managed through consistentactions to be able to build a brand image. The method undertaken in compilingthis scientific article is the observation of bottled tea drink advertising. Therepetitive and continuing message will be a structured pattern to leave amemory in the customer mind in that brand awareness will be stronger in thecustomer memory for a brand which is the capital in building a strong brand.