Open AccessDevelopment of brand-communications to promote real estate market companies
Author(s) -
D.V. Fedyunin,
Sergey A. Lochan,
Svetlana Alekseevna Avtonomova,
Ilya M. Markin
Publication year - 2021
Publication title -
laplage em revista
Language(s) - English
Resource type - Journals
ISSN - 2446-6220
DOI - 10.24115/s2446-622020217extra-c995p.131-140
Subject(s) - business , competition (biology) , real estate , brand management , quality (philosophy) , brand awareness , marketing , brand equity , set (abstract data type) , market share , market competition , industrial organization , advertising , economics , computer science , finance , market economy , ecology , philosophy , epistemology , biology , programming language
Recently the competition in the real estate market has significantly increased. Therefore, the application of brand-communication strategies makes it possible to create a unique set of elements and other components of a brand considering the consumer's demands and the quality and efficiency of the company's operations. The proficiency in the development of brand-communication strategies and their most optimal implementation in a company's operations will make the developer's brand stand out compared to the competition and help establish a relationship of trust with loyal consumers and the mass media.