Open AccessManagement of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market
Author(s) -
Olena Lozhachevska,
Tamara Navrotska,
Olha Melnyk,
Larysa Kapinus,
Мykola Zos−Kior,
Iryna Hnatenko
Publication year - 2021
Publication title -
laplage em revista
Language(s) - English
Resource type - Journals
ISSN - 2446-6220
DOI - 10.24115/s2446-62202021731299p.315-323
Subject(s) - context (archaeology) , business , marketing , process (computing) , industrial organization , economic geography , economics , geography , archaeology , computer science , operating system
The article considers the process of improving the management of logistics and marketing behavior of innovation clusters in territorial communities in the context of digitalization of society and the online market. Attention is focused on the need for territorial communities to form an institutional environment favorable for the development of innovation clusters. It is noted that the best synergetic effect from the functioning of innovation clusters is achieved mainly in a post-industrial economy with a supercompetitive environment.