Open AccessApplication of the content analysis method in the modern humanitarian knowledge
Author(s) -
Maxim A. Abramov,
Vladimir N. Gryshai,
Vladimir V. Plotnikov,
Tatyana V. Popova,
Dmitrii V. Skvortsov,
A.V. Tishchenko
Publication year - 2020
Publication title -
laplage em revista
Language(s) - English
Resource type - Journals
ISSN - 2446-6220
DOI - 10.24115/s2446-622020206extra-c641p.190-196
Subject(s) - content analysis , the internet , quantitative analysis (chemistry) , data science , perception , qualitative analysis , computer science , perspective (graphical) , content (measure theory) , public opinion , knowledge management , qualitative research , social science , sociology , world wide web , psychology , political science , chemistry , artificial intelligence , mathematics , law , mathematical analysis , chromatography , neuroscience , politics
The specificity of the transmission of ideas, methods of perception of various areas of public life, social stereotypes is described. The high potential of the content analysis method in reflecting the key informational factors in the formation of public opinion is shown. The qualitative and quantitative aspects of the content analysis are considered. The importance of studying not only the texts of printed publications, but also publications posted on the Internet, including publications in leading social networks, is described. The significance and prospects for the development of content analysis methods related to the study of large amounts of information are investigated. The perspective of the methods of content analysis based on the involvement of modern information technologies is considered. It is proved that in the course of social development, the importance of the content analysis method increases, which is accompanied by an increase in its capabilities associated with the development of machine technologies for processing large amounts of information.