Open AccessDevelopment of visual communications in graphic design
Author(s) -
Liliya Renatovna Zaripova,
Iskander Zinnurovich Rauzeev,
Andrei Mikhailovich Siluyanichev,
Imash Adyshirin Gadzhiev
Publication year - 2020
Publication title -
laplage em revista
Language(s) - English
Resource type - Journals
ISSN - 2446-6220
DOI - 10.24115/s2446-622020206extra-b600p.112-116
Subject(s) - visual communication , communication design , graphic communication , computer science , perception , process (computing) , human–computer interaction , visual language , multimedia , graphic design , statement (logic) , communications system , quality (philosophy) , visualization , telecommunications , psychology , artificial intelligence , visual arts , political science , art , philosophy , epistemology , neuroscience , law , operating system
The role of the existence of graphic design as one of the most important ways of conveyance of visual communication in modern society is determined. Visual communications are considered as a process of the need to study the totality of problems, especially those connected with the interaction of the “person – environment” system, meant for conveying visual information. The paper supports the statement that visual communications should be considered as a visual language, by using, it is possible to significantly diversify communicated information in society. The article identifies three types of communication: visual, audiovisual (the image is accompanied by sound content) and animated (a static image becomes dynamic, accompanied by sound). It is concluded that the development of visual communications will help improve the quality of perception of information, which is often associated with a flawlessly elaborated graphic design. The brand creation methods as one of the most important factors in the development of visual communications today in modern society are considered and described in detail.