Open AccessOpportunities for digital communication when conducting excursions to the world cultural heritage sites in the Republic of Tatarstan
Author(s) -
Р. Р. Хайрутдинов,
Flera Gabdulbarovna Mukhametzyanova,
Olga Panchenko,
Lilia Ilikova,
Mirsaid Pulat ugli Mirasrarov
Publication year - 2020
Publication title -
laplage em revista
Language(s) - English
Resource type - Journals
ISSN - 2446-6220
DOI - 10.24115/s2446-622020206extra-a557p.57-62
Subject(s) - tourism , product (mathematics) , cultural heritage , work (physics) , business , marketing , political science , engineering , mechanical engineering , geometry , mathematics , law
The scientific article is devoted to the study of the possibilities of digitalization when conducting excursions to the objects of the world cultural heritage of the Republic of Tatarstan in the tourism industry. The advent of digital technologies has had a positive impact on the development of tourism activities. Today, tourism is a global business that takes advantage of opportunities for digitalization and innovation. Thanks to the digitalization, work has become operational, around the clock, and at the same time there is a significant saving of human, time and financial resources. A modern tourist organization that uses information, digital and innovative technologies in its activities, successfully and profitably conducts its business, laying the foundation for the future. Considered one of the key services included in the tour product, the tour performs cognitive and educational functions, and the excursion activity itself is responsible for the educational function of society.