Open AccessANALYSIS OF THE EFFECT OF SATISFACTION, EMOTIONAL BONDING AND BRAND TRUST ON CONSUMER LOYALTY OF LIP SERUM ESENSES PRODUCTS IN BEAUTY STORE PETISAH MARKET
Author(s) -
Annisa Sanny,
Muhammad Toyib Daulay
Publication year - 2022
Publication title -
jcrs (journal of community research and service)
Language(s) - English
Resource type - Journals
eISSN - 2549-3434
pISSN - 2549-1849
DOI - 10.24114/jcrs.v6i2.33395
Subject(s) - brand loyalty , regression analysis , loyalty , psychology , customer satisfaction , business , advertising , beauty , marketing , mathematics , statistics , philosophy , epistemology