Open AccessDiscussion on the Amusement and Market of Basketball Games
Author(s) -
Xiaoying Tan,
Chun-hong Xia
Publication year - 2004
Publication title -
asian journal of physical education and recreation
Language(s) - English
Resource type - Journals
ISSN - 2075-4604
DOI - 10.24112/ajper.101137
Subject(s) - basketball , amusement , advertising , psychology , history , business , social psychology , archaeology
LANGUAGE NOTE | Document text in Chinese; abstract also in English.The market of the Chinese Basketball Association (CBA) is not so ideal, though it has come into existence for eight years. We should study the NBA from the United States that exerts amusement of basketball sport well, and then this come hold tight the market with draw on the fan.我國的CBA籃球職業聯賽成立8年來市場不盡如人意。我們應向美國的NBA學習一切從市場的需求出發充分發揮籃球運動的娛樂性以此來抓住市場和吸引球迷。