Open AccessMemprediksi Niat Beli Produk Fashion Melalui Aplikasi Marketplace Dengan Theory Planned Behaviour Dan Product Knowledge Sebagai Variabel Moderasi Dengan Analisa Partial Least Square (PLS)
Author(s) -
Sulasih Sulasih,
Suliyanto Suliyanto,
Weni Novandari,
Azizahtul Munawaroh
Publication year - 2022
Publication title -
el-jizya: jurnal ekonomi islam/el-jizya : jurnal ekonomi islam
Language(s) - English
Resource type - Journals
eISSN - 2579-6208
pISSN - 2354-905X
DOI - 10.24090/ej.v10i1.5718
Subject(s) - purchasing , nonprobability sampling , moderation , theory of planned behavior , psychology , intervening variable , product (mathematics) , advertising , control (management) , marketing , business , social psychology , mathematics , computer science , population , sociology , demography , geometry , artificial intelligence