Open AccessEmpirical Investigation of Customers’ Channel Extension Behavior: Moving from Offline Channel to Online Channel Under the Umbrella of Satisfaction
Author(s) -
Waseem Khan,
Muhammad Rizwan,
MUHAMMAD SALMAN AZHAR,
SHAKEEL SARWAR
Publication year - 2021
Publication title -
international journal of business and economic affairs
Language(s) - English
Resource type - Journals
eISSN - 2520-3258
pISSN - 2519-9986
DOI - 10.24088/ijbea-2021-64005
Subject(s) - channel (broadcasting) , business , customer satisfaction , overhead (engineering) , bootstrapping (finance) , marketing , online and offline , e commerce , advertising , computer science , telecommunications , world wide web , finance , operating system