Open AccessGreen Marketing Effect on Consumer’s Purchasing Behavior/intention and Brand Equity
Author(s) -
Maryam Afzaal,
M. Arfeen Gohar,
Zarrar Zahid
Publication year - 2021
Publication title -
international journal of business and economic affairs
Language(s) - English
Resource type - Journals
eISSN - 2520-3258
pISSN - 2519-9986
DOI - 10.24088/ijbea-2021-62005
Subject(s) - marketing , business , purchasing , advertising , brand image , product (mathematics) , green marketing , brand equity , sample (material) , chemistry , geometry , mathematics , chromatography