Open AccessThe Moderating Role of Brand Reputation in Relationship of Individuals Privacy and Attitude towards Mobile Behavioral Advertisement: Case of Young Adult Consumers of Twin Cities
Author(s) -
Zia ur Rehman,
BAZID KHAN,
KAMRAN SHEHZAD,
SHUJA-UL-ISLAM,
Rudsada Kaewsaengon,
MARINA KIRILCHUK
Publication year - 2020
Publication title -
international journal of business and economic affairs
Language(s) - English
Resource type - Journals
eISSN - 2520-3258
pISSN - 2519-9986
DOI - 10.24088/ijbea-2020-55002
Subject(s) - reputation , advertising , context (archaeology) , business , mobile marketing , psychology , marketing , digital marketing , sociology , geography , social science , archaeology
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