The problem of nomination is the main problem of ethnolinguistics

Language is a part of the spiritual culture of nation. Dichotomy language - thinking as a component of the basic triad of ethnolinguistics language - thinking - culture among the problems that are within this discipline, brings to the fore the problem of nomination, which requires interdisciplinary efforts (psychology and linguistics) and interlevel exploration (vocabulary, word formation, phonetics). The relevance of scientific work is due to the need for philosophical and linguistic understanding of the problem of nomination. The purpose of the article is to consider the problem of nomination and related issues in terms of psychology, linguistics, such as: significant, denotative and connotative meaning of the word; to compare the terms feature, sema, internal form of the word. Research methods. In the article as the main general scientific methods of analysis and synthesis are used, as well as linguistic – descriptive, structural and comparative and historical methods. Conclusions. Thus, the problem of the name, realizing the dichotomy of language – thinking, becomes one of the main problems of the culturological scientific paradigm. Scientific synonymy as one of the features of the modern metalanguage of science in the problem of the name distinguishes a number of related terms – feature, sema, internal form of the word. The concepts of semiotics are related to the problem of the name – significant, denotative and connotative meaning of the word, which reproduces the different degrees of connection of the word with reality. Connotative meaning makes it possible to highlight specific features of the Ukrainian language.