Open AccessThe impact of mobile phone channels on brand awareness and brand choice
Author(s) -
Manal Al-Mehrzi,
Rahim Hussain
Publication year - 2022
Publication title -
the business and management review
Language(s) - English
Resource type - Journals
eISSN - 2047-2862
pISSN - 2047-2854
DOI - 10.24052/bmr/v13nu01/art-07
Subject(s) - business , marketing , mobile phone , advertising , brand awareness , return on marketing investment , mobile marketing , digital marketing , brand management , marketing research , social media , marketing management , computer science , telecommunications , world wide web