Open AccessPurchase Pattern Analysis with FP-Growth Algorithm for Product Sales Promotion Recommendation Strategies
Author(s) -
Ismarmiaty Ismarmiaty,
Ria Rismayati
Publication year - 2022
Publication title -
jurnal teknologi informasi dan pendidikan
Language(s) - English
Resource type - Journals
eISSN - 2620-6390
pISSN - 2086-4981
DOI - 10.24036/jtip.v15i1.499
Subject(s) - database transaction , transaction data , product (mathematics) , sales promotion , promotion (chess) , affinity analysis , association rule learning , asset (computer security) , marketing , sales management , business , computer science , new product development , database , data mining , mathematics , geometry , computer security , politics , political science , law