Open AccessPERILAKU KONSUMEN REMAJA DALAM MENGKONSUMSI MAKANAN CEPAT SAJI DI PIZZA HUT BASKO GRAND MALL PADANG
Author(s) -
Maswati Maswati,
Wirnelis Syarif,
Wiwik Gusnita
Publication year - 2018
Publication title -
jurnal pendidikan dan keluarga/jurnal pendidikan dan keluarga
Language(s) - English
Resource type - Journals
eISSN - 2549-9823
pISSN - 2085-4285
DOI - 10.24036/jpk/vol9-iss2/59
Subject(s) - advertising , juvenile , population , psychology , business , sociology , demography , biology , genetics
This study is based on the behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall. This study aims to determine consumer behavior in consuming fast food. The type of research used is descriptive research. The population is teenage consumers who come to Pizza Hut Basko Grand Mall restaurant is not known the exact number and taken samples through incidental sampling. Primary data in this study obtained directly from the respondents with the format of questionnaire. Analysis technique by determining the frequency distribution of data and determine the level of achievement of respondents. The results showed that the behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall is good. The behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall with sub indicators of good knowledge. The behavior of juvenile consumers in consuming fast food at Pizza Hut Basko Grand Mall with sub indicators of good attitude.