Open AccessPengaruh Green Marketing dan Green Product terhadap Green Purchase Intention pada Alang Alang Zero Waste Shop
Author(s) -
Nagigaluh Loryan Madjidan,
Raya Sulistyowati
Publication year - 2022
Publication title -
jurnal ecogen
Language(s) - English
Resource type - Journals
ISSN - 2654-8429
DOI - 10.24036/jmpe.v5i2.13068
Subject(s) - green marketing , nonprobability sampling , marketing , descriptive statistics , zero waste , population , business , environmentalism , advertising , engineering , mathematics , sociology , statistics , waste management , political science , demography , politics , law