Open AccessPeran dimensi orientasi kewirausahaan dan kapabilitas pemasaran pada kinerja usaha skala kecil dan menengah
Author(s) -
Fifi Efendi,
Perengki Susanto
Publication year - 2021
Publication title -
jurnal kajian manajemen dan wirausaha
Language(s) - English
Resource type - Journals
ISSN - 2655-6499
DOI - 10.24036/jkmw0299020
Subject(s) - proactivity , business , entrepreneurial orientation , autonomy , sample (material) , marketing , entrepreneurship , small and medium sized enterprises , business administration , management , economics , chemistry , finance , chromatography , political science , law
The aim of this study is to look into (1) the impact of innovation on SMEs' performance; (2) the consequence of risk-taking on SMEs' performance; (3) the effect of proactiveness on SMEs' performance; (4) the influence of competitive aggressiveness on SMEs' performance; (5) the effect of autonomy on SMEs' performance; and (6) the impact of marketing capabilities on SMEs' performance. This is a survey-based quantitative study. The managers or owners of SMEs in Padang City as a population of this study. The research sample employs a non-probability sampling method, in which the sample is chosen based on a set of criteria. Sample size up to 150 samples were taken. PLS-SEM analysis was used to analyze the empirical data in the study. According to findings, risk-taking, autonomy, and marketing capabilities all had a positive and significant impact on the performance of SMEs. However, innovativeness, proactiveness, and competitive aggressiveness have no influence on performance of SMEs. The implication will be discussed later.Keywords: Innovativeness, proactiveness, risk-taking, marketing capabilities, performanceKeywords: Dimensions of entrepreneurship orientation; marketing capability; SME performance