Open AccessAnalisis beberapa faktor dominan yang mempengaruhi perilaku adopsi inovasi pelaku industri kreatif sub sulaman khas Minang Kabau
Author(s) -
Mareta Kemala Sari,
Dina Amaluis,
Syailendra Eka Saputra
Publication year - 2018
Publication title -
jurnal kajian manajemen bisnis
Language(s) - English
Resource type - Journals
eISSN - 2622-0865
pISSN - 2302-6359
DOI - 10.24036/jkmb.10882000
Subject(s) - courage , creativity , handicraft , face (sociological concept) , business , psychology , marketing , business administration , sociology , social psychology , political science , art , visual arts , social science , law
This study aims to prove empirically the influence of the resources used, creativity and courage to face risks towards the innovative adoption of Minang Kabau craftsmanship of handicraft sub-craftsmanship. In this study all 467 people from West Sumatra typical craftsmen were sampled. . The analysis model used in this study is simple regression which is processed using the STATA program assistance. Based on the results of the tests that have been conducted it was found that the resources possessed, business creativity, and courage to face risks influence the adoption of innovations of Minang Kabau's unique sub-embroidery business actors.Keywords: Adopsi inovasi; sumber daya; kreatifitas; keberanian menghadapi risiko