Open AccessFeminisme dan Stereotip Gender dalam Iklan Produk Kecantikan
Author(s) -
Annisa Anindya,
Defhany Defhany
Publication year - 2019
Publication title -
journal of education on social science
Language(s) - English
Resource type - Journals
eISSN - 2622-0741
pISSN - 2550-0147
DOI - 10.24036/jess/vol3-iss2/159
Subject(s) - objectification , ideology , beauty , gender studies , stereotype (uml) , feminism , representation (politics) , identity (music) , sociology , gender inequality , psychology , gender identity , social psychology , inequality , art , aesthetics , political science , politics , mathematical analysis , mathematics , law
Submission of patriarchal cultural ideologies makes inequality in gender identity. The ideology states that gender should have certain characteristics that are perpetuated from time to time. A stereotype of gender identity was formed which was then displayed in various social interactions, including in the mass media, especially advertising. Gender bias, inequality of women's representation, and women objectification are found in advertisements, especially for beauty products. Feminism is the rationale for this study related to the objectification of these women. But this research will explain how women are forever not only objects, but also begin to show themselves as subjects.