Open AccessKampung rendang
Author(s) -
Lilla Nurhuda,
Helmi Hasan,
Fitri Eriyanti
Publication year - 2018
Publication title -
jurnal aplikasi iptek indonesia
Language(s) - English
Resource type - Journals
eISSN - 2614-2473
pISSN - 2614-2465
DOI - 10.24036/4.12110
Subject(s) - documentation , quality (philosophy) , business , product (mathematics) , marketing , human resources , icon , public relations , knowledge management , management , political science , computer science , economics , philosophy , geometry , mathematics , epistemology , programming language
The purpose of this research is to reveal the form of community support capacity, explain the constraints faced, and the efforts undertaken by the community in maintaining theicon as a village rendang. This research uses etnometodology method by using interview technique, observation and documentation. The results of this study indicate that the form of carrying capacity undertaken by the entrepreneurs are: maintaining the material and quality, maintaining quality improvement of workers and institutional support (cooperative and marketing). Constraints faced are: low technology, lack of human resources (quality of workers), marketing. The efforts undertaken in the community in maintaining the icon as a village rendang namely: utilization of social media and product innovation.