Open AccessConsumptive Behavior of Students in Shopping Online and Implications in Guidance and Counseling Services in Universities
Author(s) -
Nelvi Mitra,
Syahniar Syahniar,
Alizamar Alizamar
Publication year - 2019
Publication title -
international journal of research in counseling and education
Language(s) - English
Resource type - Journals
eISSN - 2620-5769
pISSN - 2620-5750
DOI - 10.24036/00132za0002
Subject(s) - consumption (sociology) , business , goods and services , advertising , qualitative research , marketing , psychology , sociology , economics , social science , market economy
The purpose of this study wasto examine consumer consumption behavior in shopping online. It also aimed to establishthe factors promoting students desires to transact online. Importantly, the study used qualitative research methods. The results showed that consumption behaviorswere not based on needs but rather the desires, they are easily influenced by friends and follow the latest trends, discounts, or promos in the online shop. There are other additional factors with significant influence of consumption patterns. These include price, convenience, trust, availability of goods, and the promotions attractingtheirattention. Therefore, counselors should utilize information services, group guidance, and individual counseling services to regulate students behavior.