Open AccessANALISIS STRATEGI PEMASARAN PADA PERUSAHAAN JASA KONSTRUKSI KUALIFIKASI BESAR DI INDONESIA
Author(s) -
Budhi Satrio
Publication year - 2017
Publication title -
ekuitas
Language(s) - English
Resource type - Journals
eISSN - 2548-5024
pISSN - 1411-0393
DOI - 10.24034/j25485024.y2004.v8.i3.2291
Subject(s) - marketing , business , flexibility (engineering) , government (linguistics) , service (business) , marketing strategy , quality (philosophy) , profitability index , marketing management , return on marketing investment , competition (biology) , scale (ratio) , market segmentation , marketing effectiveness , economics , finance , ecology , linguistics , philosophy , physics , management , epistemology , quantum mechanics , biology
Strategy management is the key for company's success both for small scale up to big scale business. Informal strategy is mostly applied in small companies. However, small company with proper strategy management will be more successful compared to those without good strategies. Using strategies, accompany may have a proactive business operation instead of reactive one.In establishing its own fature, and may set up a good start for its business activities to reach the company's goals. Basically, .from the beginning a company has already had fomwlly and informally strategies .Sif!n ficant marketing strategies .fiir hig qual fication contractors .fi>r domestic market are, go\•ernment market segment applies marketing strategies with orientation to time superiority, service flexibility and relationship whereas private segment emphasizes on quality and service flexibility. Different market segments apply different marketing strategies; government market segment applies marketing strategies with orientation to time superiority and service flexibility and relationship whereas private segment emphasizes on quality and service flexibility, significant marketing strategies highly affects the marketing success, both in government private segments. Both in gov ernment and private segments have same opportunity for a marketing success, meaning that the opportunity for a marketing success, meaning that the opportunity of achieving success will be the same for different segments.An indicator for the success of marketing is how to increase a profitability and sales growth. A competition among contractors related significantly to the choice of marketing strategy. This is accordance with the marketing strategy.