Open AccessPENGARUH KARAKTERISTIK INOVASI TERHADAP ADOPSI TEKNOLOGI INTERNET OLEH USAHA KECIL DAN MENENGAH (UKM)
Author(s) -
Sutaryo Sutaryo
Publication year - 2017
Publication title -
ekuitas
Language(s) - English
Resource type - Journals
eISSN - 2548-5024
pISSN - 1411-0393
DOI - 10.24034/j25485024.y2004.v8.i2.2368
Subject(s) - the internet , business , marketing , small and medium sized enterprises , knowledge management , innovation diffusion , business administration , computer science , world wide web , finance
The adoption of information technology represents a problem of magnitude to small and medium-sized enterprises (SMEs). Situation that they are facing is different from larger corporations, making technology adoption behavior different from them. This study surveys the acceptance of small and medium-sized enterprises (SMEs) at Sidoarjo East Java to the adoption of internet technology. Using a portion of Rogers' model and uncertainty attribute of innovation diffusion as the framework and treating internet technology as a form of new innovation, we analyze factors affecting internet technology adoption.A multiple regression analysis is carried out, with the five characteristics of innovation highlighted by Rogers and uncertainty attribute proposed by Frambach and Schillewaert to determine factors that affect the willingness to adopt. Of the six factors affecting adoption of Internet technology by SMEs, only trialability appear unsignificant, with the overall regression explaining around 60, 7% of willingness to adopt. Relative advantage attribute bring the most contribution in explanation willingness to adopt by SMEs about 35,5%.