Open AccessCURRENT APPROACHES TO MANAGING OF ADVERTISING AND MARKETING ACTIVITY
Author(s) -
Павло Вікторович Viatkin,
Tетяна Георгіївна Viatkina,
Тетяна Юріївна Zdorenko
Publication year - 2015
Publication title -
zbìrnik naukovih pracʹ čerkasʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2306-4420
DOI - 10.24025/2306-4420.2.40.2015.88095
Subject(s) - business , marketing , product (mathematics) , quality (philosophy) , advertising campaign , competition (biology) , marketing strategy , marketing management , control (management) , advertising , process (computing) , computer science , ecology , philosophy , geometry , mathematics , epistemology , artificial intelligence , biology , operating system