Open AccessFEATURES OF MARKETING PLANNING IN DIFFERENT MARKETING CONCEPTS AND SPHERES OF USE
Author(s) -
Ірина Михайлівна Буднікевич,
Inga Krupenna,
Ірина Геннадіївна Черданцева
Publication year - 2015
Publication title -
zbìrnik naukovih pracʹ čerkasʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2306-4420
DOI - 10.24025/2306-4420.2.39.2015.84462
Subject(s) - marketing management , marketing , marketing research , marketing strategy , digital marketing , return on marketing investment , business , marketing mix , quantitative marketing research , business to government , marketing effectiveness , public sector marketing , relationship marketing , process management