Open AccessFEATURES OF FORMATION OF COMPETITIVE ADVANTAGES OF THE SERVICE ENTERPRISE IN THE KNOWLEDGE ECONOMY
Author(s) -
Олена Вартанова,
Maxim Redchyts,
Ivan Brusko
Publication year - 2020
Publication title -
zbìrnik naukovih pracʹ čerkasʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2306-4420
DOI - 10.24025/2306-4420.1.59.2020.220760
Subject(s) - competitive advantage , knowledge management , business , knowledge economy , competitor analysis , competence (human resources) , competence based management , knowledge value chain , industrial organization , organizational learning , marketing , computer science , strategic planning , economics , strategic financial management , management
The high level of the development of information and telecommunication technologies has led to the acceleration of the processes of introduction and dissemination, copying by competitors of new knowledge-intensive technologies and other scientific developments. In these conditions, the enterprise's competitive advantages are determined by its uniqueness in a competitive environment and are formed on the basis of internal hard-to-imitate intangible resources and key areas of competence, which becomes a source of sustainable competitive advantages of the enterprise.The features of the formation of competitive advantages of an enterprise in the service sector in the context of the transition to a knowledge economy – from general approaches of strategic management, resource theory – to a competency-based approach are investigated. The key postulates of the competence-based approach to the formation of competitive advantages of a service sector enterprise in the transition to a knowledge economy are identified.It has been substantiated that the competitive advantages of an enterprise in the service sector are based on the enterprise's key areas of competence, which are a unique set of assets of knowledge, experience and organizational ties, which, in combination with resources and technologies, are embodied in the creation of new processes, products and services with new consumer properties. Key areas of competence are knowledge assets and are formed on the basis of a combination of knowledge and organizational ties that is unique for each enterprise, which leads to the need to identify such assets, order them and evaluate them in order to determine the uniqueness of the key areas of competence of the enterprise. For this purpose, the general scheme for identifying knowledge resources that form the competitive advantages of a service sector enterprise have been proposed in the article.