Open AccessENTERPRISE MARKETING COMMUNICATIONS: GENESIS AND STAGE STAGES
Author(s) -
Лідія Сергіївна Васильченко
Publication year - 2019
Publication title -
zbìrnik naukovih pracʹ čerkasʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìčnì nauki
Language(s) - English
Resource type - Journals
ISSN - 2306-4420
DOI - 10.24025/2306-4420.0.55.2019.187527
Subject(s) - integrated marketing communications , marketing , marketing management , marketing research , business to government , digital marketing , business , quantitative marketing research , return on marketing investment , marketing communication , marketing strategy , computer science , process management , relationship marketing