Open AccessBRANDING AS A MODERN MARKETING TECHNOLOGY
Author(s) -
Олена Вартанова,
Інна Віталіївна Король
Publication year - 2019
Publication title -
zbìrnik naukovih pracʹ čerkasʹkogo deržavnogo tehnologìčnogo unìversitetu. serìâ: ekonomìčnì nauki
Language(s) - Uncategorized
Resource type - Journals
ISSN - 2306-4420
DOI - 10.24025/2306-4420.0.53.2019.172197
Subject(s) - business , marketing , brand management , corporate branding , brand awareness , competitive advantage , brand equity , product (mathematics) , brand loyalty , geometry , mathematics