Open AccessEditing Strategies of Chinese Product Texts of International Cross-Border E-Commerce Platforms
Author(s) -
Caihong Xie,
ZhengZhe Lin
Publication year - 2022
Publication title -
european journal of humanities and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2736-5522
DOI - 10.24018/ejsocial.2022.2.1.200
Subject(s) - mainstream , china , product (mathematics) , business , e commerce , commerce , economic shortage , focus (optics) , chinese market , advertising , international trade , marketing , industrial organization , political science , computer science , world wide web , linguistics , philosophy , physics , geometry , mathematics , optics , government (linguistics) , law
In recent years, China’s trade exports have continued to increase. With the advent of network information technology, cross-border E-commerce has entered people’s lives, and has gradually been accepted by overseas buyers due to its efficiency, convenience and advanced features. There are strong demand for Chinese products in foreign markets. With the development of cross-border E-commerce in full swing, product text is becoming the focus of sellers. The thesis analyzes the development status of mainstream cross-border E-commerce platforms and Chinese product texts editing strategies, explains how to effectively incorporate texts into products.