Open AccessBook Sales and Readership Statistics: Ukrainian Trends 2021
Author(s) -
Khrystyna Astaptseva
Publication year - 2021
Publication title -
european journal of humanities and social sciences
Language(s) - English
Resource type - Journals
ISSN - 2736-5522
DOI - 10.24018/ejsocial.2021.1.4.97
Subject(s) - ukrainian , audience measurement , taste , advertising , phenomenon , marketing , political science , business , psychology , linguistics , philosophy , physics , quantum mechanics , neuroscience
The research study explores the phenomenon of consumer book buying behavior in COVID-19. The study focuses on Ukrainian reader's taste. We applied a questionnaire and obtained 100 responses. How much do people spend on books per month? What types of books are they buying? What genres are they selecting? Consumer insights play main role in a publisher’s strategies, from acquisitions to pricing and marketing campaigns. The results here indicate book buying habits of Ukrainian readers who participated in the survey in Kyiv “Bukva” bookshop in February 2021.