Open AccessForward Thinking in Building Sustainability Practice in Malaysia: A New Trend in Evaluating the Digital Brand Storytelling in Malaysian Social Enterprise Brand
Author(s) -
Muhamad Shahrin,
Rosni Ab Wahid,
Azizan Mohamed Isa
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.3.1458
Subject(s) - storytelling , social media , brand management , digital storytelling , corporate branding , business , brand awareness , digital marketing , brand equity , advertising , marketing , multimedia , computer science , world wide web , narrative , philosophy , linguistics