Open AccessMeasuring Tourism Destination Brand Equity by Using Associative Networks
Author(s) -
Mohamed M. Ibrahim,
Azza A. Elborsaly
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.3.1450
Subject(s) - brand equity , centrality , betweenness centrality , business , tourism , closeness , marketing , advertising , brand management , geography , mathematics , statistics , mathematical analysis , archaeology