Open AccessThe Role of Brand Image in Mediating the Effect of Celebrity Endorsers on Repurchase Intention
Author(s) -
Kadek Ari Widyasari,
Gede Suparna
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.3.1441
Subject(s) - brand image , advertising , likert scale , business , psychology , competition (biology) , brand management , marketing , developmental psychology , ecology , biology