Open AccessAntecedents and Consequences of Brand Equity on Repurchase Intention of Beauty Salon Consumers
Author(s) -
Made Hayi Kusumayani,
I Gde Ketut Warmika
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.3.1427
Subject(s) - brand equity , nonprobability sampling , business , advertising , structural equation modeling , brand awareness , marketing , brand image , brand management , mathematics , sociology , statistics , population , demography