
Evidence of Greenwashing in Talent Attraction: Is Deceptive Marketing an Effective Recruiting Strategy?
Author(s) -
Lars Speckemeier,
Dimitrios Tsivrikos
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.3.1406
Subject(s) - greenwashing , seekers , attraction , marketing , green marketing , perception , identity (music) , business , advertising , psychology , public relations , corporate social responsibility , political science , linguistics , philosophy , physics , neuroscience , acoustics , law