Open AccessThe Effect of Sales Promotion and Store Atmosphere Mediated by Positive Emotion on Impulse Buying for Customers in Bookstores
Author(s) -
I Gusti Bagus Satria Wisesa,
I Gusti Agung Ketut Sri Ardani
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.3.1270
Subject(s) - impulse (physics) , atmosphere (unit) , promotion (chess) , advertising , sales promotion , psychology , positive relationship , path analysis (statistics) , business , positive correlation , marketing , social psychology , medicine , mathematics , political science , sales management , statistics , meteorology , geography , physics , quantum mechanics , law , politics