Open AccessThe Competitive Advantage of EWOM in Digital Marketing
Author(s) -
Alireza Miremadi,
Mohammadamin Haghayegh
Publication year - 2022
Publication title -
european journal of business and management research
Language(s) - English
Resource type - Journals
ISSN - 2507-1076
DOI - 10.24018/ejbmr.2022.7.2.866
Subject(s) - feeling , competitive advantage , advertising , point (geometry) , test (biology) , psychology , marketing , business , social psychology , mathematics , paleontology , geometry , biology
The subject titled assessment on part of Electronic Word of Mouth (EWOM) in sentiments and behavior of clients in E-shops was communicated in Digi-Kala Company. At that point, investigation theories and targets were proposed and strategy, measurable populace, and required test of investigation method was presented to realize objectives and comes about speculations. The discoveries recommend a noteworthy positive impact of (EWOM) on the state of mind of customers and their positive feelings. So also, socially positive, and typical feelings may moreover have a noteworthy effect on the state of mind of customers. At the same time, negative feelings of customers have emphatically influenced consumers’ states of mind as well. At last social standards and demeanors of buyers may have a noteworthy positive impact on the behavior of customers.